On November 10, 2026, OpenAI announced Businesses in ChatGPT. It is in beta, so it is still new, and not every business can use every part yet.
If you run a shop alone or with one partner, you can claim your business in ChatGPT, keep your details current, and see how people find you there. If you qualify, you can also add a Business Agent. That is a clearly labeled chat that answers questions about your work, using facts you provide.
Think of a solo dentist. A new patient asks ChatGPT, "Who is a dentist near me who is open on Saturday?" If her website lists her hours, her phone number, and that she takes new patients, those facts can help. If those details are missing or wrong, ChatGPT may not have a clear answer to give.
OpenAI says 1.2 billion people use ChatGPT each week. Claiming a profile does not mean ChatGPT will recommend you more often, or bring more patients, calls, or sales.
What OpenAI launched
Business Hub is where you claim and manage your business in ChatGPT. After you prove it is yours, you can update key details. If you sell products, you can also add a list of what you sell, with prices and what is in stock. ChatGPT may use that information when people ask about you.
OpenAI says any eligible business in a place where ChatGPT is available can apply, if you own the business or are allowed to speak for it. For now, claiming is for eligible businesses that have a website. You do not need to run ads or a special big-company plan.
Business Agents come next, and only for some businesses. After you claim your profile, some businesses can build, test, and turn on an agent. When your business shows up in a ChatGPT answer, a person can open your profile. If you have a published agent, they can start a separate chat with it. They might ask, "Do you take new patients?" The agent answers using the information you gave it. OpenAI says that chat is clearly labeled and separate from ChatGPT's own answers.
Business Agents are now available to eligible online shops and online service businesses in the United States. OpenAI says it plans to add more places and types of business later. Proving the business is yours does not, by itself, mean you can turn on an agent. OpenAI looks at the type of business and how the agent will be used.
You can also pay to promote a Business Agent with ChatGPT Ads. Those spots are labeled and kept separate from normal answers. Ads are optional. OpenAI has not posted a price for claiming a profile or an agent.
What this means for your website
ChatGPT may already mention a business when someone asks a relevant question, even if you have not claimed a profile. Claiming lets you update the information ChatGPT can use. It does not replace a clear website, and it does not let you control ChatGPT's own recommendations.
If you run an online business, OpenAI counts a "mention" when ChatGPT points to your website, not when it only says your name. It also counts clicks to your site. Business Hub can show those totals and common themes from chats where your site is named. Those numbers show up only when enough activity has happened. OpenAI says it does not share people's chats with your business.
So people can find the right facts. If your services, town, hours, prices, and phone number are easy to see on your site, you have better material for your ChatGPT profile.
So questions get honest answers. A Business Agent is only as good as the facts behind it. If a dentist's site does not say whether she takes new patients, the agent cannot invent an answer. OpenAI's rules say the agent must not make up offerings, prices, or results.
So people can still book or call. The current Business Agent cannot take a payment, book an appointment, or look up a customer's order. It can explain your work and send people to your website to finish those steps. Your site still has to make it easy to call, book, or leave a message.
How PerfectSites helps
PerfectSites is for small businesses, including shops run by one or two people. You do not need a tech person on staff. We already offer a free audit, an AI rebuild for $99 a month, and a custom plan with a human project manager.
Start with a free audit. The audit looks at the site you have now and lists problems that can cost you calls and bookings, such as unclear offers, a missing phone number, or pages that are hard to use on a phone. Those same gaps also make it harder for ChatGPT to describe you well.
Coming soon: audit checks made just for ChatGPT readiness, such as whether your key details are complete enough to claim a profile.
Rebuild the site so the answers are easy to find. On the $99 a month plan, we rebuild your site with the problems fixed. It should state what you do, what it costs, where you are, and how to reach you, in plain words, including your name, address, services, and hours. That does not claim your ChatGPT profile for you. It gives you a site worth pointing to, and a clean set of facts if you later add a product list or an agent.
Hands-on setup help on the custom plan. Coming soon: help claiming your profile, checking if you can use a Business Agent, and preparing the facts an agent should use, with a human project manager. Who qualifies is still up to OpenAI.
How to start
Step 1. See what your site is missing. Run the free PerfectSites audit. You will get a clear list of issues on the site you have today. No credit card is required.
Step 2. Put your facts in one obvious place. Fix the basics, or let us rebuild the site. Write your services, prices, hours, location, and phone number so a stranger could answer common questions from the page alone. If you sell goods, keep prices and stock up to date.
Step 3. Claim your business in ChatGPT when you qualify. Sign in to ChatGPT, open Business Hub, and follow OpenAI's steps to claim your business and prove it is yours. If you qualify, you can then review, test, and turn on a Business Agent. If you cannot use an agent yet, you can still keep your profile current.
When you are ready, start with the audit.
FAQ
Does claiming my business make ChatGPT recommend me more often? No. OpenAI says claiming lets you manage the information you provide. It does not guarantee more sales.
Can a Business Agent book a patient or take a payment? Not in the current product. OpenAI says the agent can explain your work and link to your website, where the customer finishes those steps.
Who can use a Business Agent today? OpenAI says they are available to eligible online shops and online service businesses in the United States, with plans to expand later. Proving the business is yours does not, by itself, guarantee access.
Do I have to run ads to claim a profile? No. OpenAI says claiming a business, publishing an agent, and advertising are separate. Promoted spots are labeled and kept separate from ordinary ChatGPT answers.
What can I do with PerfectSites right now? Take the free audit, or have us rebuild your site for $99 a month. Hands-on help claiming a ChatGPT profile or turning on a Business Agent is coming soon on the custom plan.