The better you describe your business, the better the first draft of your website will be. Give AI the plain facts (what you do, who you help, where, when, and how to reach you), and it has what it needs to write useful pages.
This post is for owners who are starting a website from scratch. It gives you a simple fill-in list you can use before you talk to us about building your site.
Why the description matters
AI can write and lay out pages well. But it can only work with what you give it. If you say "I'm a dentist," it has to guess the rest. It might guess hours you don't keep or services you don't offer.
If you say "I'm a solo family dentist in Pine Hill. I see kids and adults. New patients welcome. Open Monday to Thursday, 8 to 5," the draft starts out much closer to the truth.
The fill-in list
Copy this list and fill in each line. Short answers are fine.
1. Who you are
- Business name, spelled the way you want it shown
- Your name, and your partner's if there are two of you
- One sentence on what you do
2. Who you help
- The kind of people you serve. "Families." "Homeowners." "Busy parents." "Adults with anxiety."
- Anyone you don't serve, if that saves you calls. "No commercial jobs."
3. What you offer
- Your main services, one line each
- Prices or starting prices, if you share them
- Anything people ask about all the time. "Do you take walk-ins?" "Do you do emergency calls?"
4. Where and when
- Address, or the towns and areas you serve
- Hours, and the days you are closed
- Parking or access notes, if they matter
5. How to reach you
- Phone number
- Email address
- What you want people to do first: call, or fill out a form
6. What makes you you
- How long you have done this work
- Licenses or training you can prove
- One thing customers often thank you for
7. Pictures
- A photo of you, your team, your shop, or your work
- Your logo, if you have one
For tips on photos, logo, and colors, read How to get a website that looks like your business.
Three sample descriptions
These are made up, but they show the idea.
Plumber: "Dave's Plumbing. I'm Dave, a licensed plumber working alone. I fix leaks, clear drains, and replace water heaters for homeowners in Lakeside and Fairview. I take emergency calls on weekdays until 9 pm. Call me first. No commercial work."
Salon: "Bloom Hair Studio. Two stylists, Mia and Rosa. Cuts, color, and blowouts for women and kids. On Elm Street, next to the library. Tuesday to Saturday, 10 to 6. Call to book. Walk-ins only if we have a gap."
Therapist: "Calm Path Counseling. I'm a licensed counselor who sees adults one-on-one, in person and by video. I help with anxiety, stress, and life changes. Weekday evenings. Please use the form to ask about a first visit."
What not to put in
- Promises you can't keep. "Same-day service, always." If it is not always true, leave it out.
- Private details. Don't share client names or health details.
- Reviews you made up. Only use real words from real customers, with their okay.
What happens next
With PerfectSites, here is the path after you share your description:
- AI builds your site, up to 10 pages. Legal pages count toward the 10.
- You see a preview. Nothing is live yet.
- You check every fact. AI can still get things wrong.
- You pay $99 a month for the Build plan, month to month, with a 14-day refund on your first payment.
- We confirm you own the domain, then you click Publish.
Our target turnaround is 24 to 48 hours. That is a target, not a guarantee. Your content is never used to train AI.
See every step in How to create a website, step by step. New to the idea? Read What is an AI website builder?
Already have a website?
Your current site already holds a lot of your facts. The preview is made from your public pages, so start with a free audit instead. It runs 50+ checks. No credit card, no login to your site.
FAQ
How long should my description be? A short paragraph plus the fill-in list is plenty. Clear facts matter more than length.
What if I don't know my prices yet? Leave them out. You can say "Call for a quote" instead of guessing.
Do I need a logo to start? No. A logo helps, but you can start without one.
Can I change the words after AI writes them? You check the preview before anything goes live, and you only click Publish when it is right. Editing by chat is Coming soon.
Will you share my description with anyone? Your content is never used to train AI.
Ready to start?
- No website yet? Build a website: talk to us. See the $99/month plan in pricing and how it works.
- Have a website? Get my free audit.
- Need something bigger or more custom? Talk to us.