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The better you describe your business, the better the first draft of your website will be. Give AI the plain facts (what you do, who you help, where, when, and how to reach you), and it has what it needs to write useful pages.

This post is for owners who are starting a website from scratch. It gives you a simple fill-in list you can use before you talk to us about building your site.

Why the description matters

AI can write and lay out pages well. But it can only work with what you give it. If you say "I'm a dentist," it has to guess the rest. It might guess hours you don't keep or services you don't offer.

If you say "I'm a solo family dentist in Pine Hill. I see kids and adults. New patients welcome. Open Monday to Thursday, 8 to 5," the draft starts out much closer to the truth.

The fill-in list

Copy this list and fill in each line. Short answers are fine.

1. Who you are

• Business name, spelled the way you want it shown
• Your name, and your partner's if there are two of you
• One sentence on what you do

2. Who you help

• The kind of people you serve. "Families." "Homeowners." "Busy parents." "Adults with anxiety."
• Anyone you don't serve, if that saves you calls. "No commercial jobs."

3. What you offer

• Your main services, one line each
• Prices or starting prices, if you share them
• Anything people ask about all the time. "Do you take walk-ins?" "Do you do emergency calls?"

4. Where and when

• Address, or the towns and areas you serve
• Hours, and the days you are closed
• Parking or access notes, if they matter

5. How to reach you

• Phone number
• Email address
• What you want people to do first: call, or fill out a form

6. What makes you you

• How long you have done this work
• Licenses or training you can prove
• One thing customers often thank you for

7. Pictures

• A photo of you, your team, your shop, or your work
• Your logo, if you have one

For tips on photos, logo, and colors, read How to get a website that looks like your business.

Three sample descriptions

These are made up, but they show the idea.

Plumber: "Dave's Plumbing. I'm Dave, a licensed plumber working alone. I fix leaks, clear drains, and replace water heaters for homeowners in Lakeside and Fairview. I take emergency calls on weekdays until 9 pm. Call me first. No commercial work."

Salon: "Bloom Hair Studio. Two stylists, Mia and Rosa. Cuts, color, and blowouts for women and kids. On Elm Street, next to the library. Tuesday to Saturday, 10 to 6. Call to book. Walk-ins only if we have a gap."

Therapist: "Calm Path Counseling. I'm a licensed counselor who sees adults one-on-one, in person and by video. I help with anxiety, stress, and life changes. Weekday evenings. Please use the form to ask about a first visit."

What not to put in

• Promises you can't keep. "Same-day service, always." If it is not always true, leave it out.
• Private details. Don't share client names or health details.
• Reviews you made up. Only use real words from real customers, with their okay.

What happens next

With PerfectSites, here is the path after you share your description:

1. AI builds your site, up to 10 pages. Legal pages count toward the 10.
2. You see a preview. Nothing is live yet.
3. You check every fact. AI can still get things wrong.
4. You pay $99 a month for the Build plan, month to month, with a 14-day refund on your first payment.
5. We confirm you own the domain, then you click Publish.

Our target turnaround is 24 to 48 hours. That is a target, not a guarantee. Your content is never used to train AI.

See every step in How to create a website, step by step. New to the idea? Read What is an AI website builder?

Already have a website?

Your current site already holds a lot of your facts. The preview is made from your public pages, so start with a free audit instead. It runs 50+ checks. No credit card, no login to your site.

FAQ

How long should my description be? A short paragraph plus the fill-in list is plenty. Clear facts matter more than length.

What if I don't know my prices yet? Leave them out. You can say "Call for a quote" instead of guessing.

Do I need a logo to start? No. A logo helps, but you can start without one.

Can I change the words after AI writes them? You check the preview before anything goes live, and you only click Publish when it is right. Editing by chat is Coming soon.

Will you share my description with anyone? Your content is never used to train AI.

Ready to start?

• No website yet? Build a website: talk to us. See the $99/month plan in pricing and how it works.
• Have a website? Get my free audit.
• Need something bigger or more custom? Talk to us.

On November 10, 2026, OpenAI announced Businesses in ChatGPT. It is in beta, so it is still new, and not every business can use every part yet.

If you run a shop alone or with one partner, you can claim your business in ChatGPT, keep your details current, and see how people find you there. If you qualify, you can also add a Business Agent. That is a clearly labeled chat that answers questions about your work, using facts you provide.

Think of a solo dentist. A new patient asks ChatGPT, "Who is a dentist near me who is open on Saturday?" If her website lists her hours, her phone number, and that she takes new patients, those facts can help. If those details are missing or wrong, ChatGPT may not have a clear answer to give.

OpenAI says 1.2 billion people use ChatGPT each week. Claiming a profile does not mean ChatGPT will recommend you more often, or bring more patients, calls, or sales.

What OpenAI launched

Business Hub is where you claim and manage your business in ChatGPT. After you prove it is yours, you can update key details. If you sell products, you can also add a list of what you sell, with prices and what is in stock. ChatGPT may use that information when people ask about you.

OpenAI says any eligible business in a place where ChatGPT is available can apply, if you own the business or are allowed to speak for it. For now, claiming is for eligible businesses that have a website. You do not need to run ads or a special big-company plan.

Business Agents come next, and only for some businesses. After you claim your profile, some businesses can build, test, and turn on an agent. When your business shows up in a ChatGPT answer, a person can open your profile. If you have a published agent, they can start a separate chat with it. They might ask, "Do you take new patients?" The agent answers using the information you gave it. OpenAI says that chat is clearly labeled and separate from ChatGPT's own answers.

Business Agents are now available to eligible online shops and online service businesses in the United States. OpenAI says it plans to add more places and types of business later. Proving the business is yours does not, by itself, mean you can turn on an agent. OpenAI looks at the type of business and how the agent will be used.

You can also pay to promote a Business Agent with ChatGPT Ads. Those spots are labeled and kept separate from normal answers. Ads are optional. OpenAI has not posted a price for claiming a profile or an agent.

What this means for your website

ChatGPT may already mention a business when someone asks a relevant question, even if you have not claimed a profile. Claiming lets you update the information ChatGPT can use. It does not replace a clear website, and it does not let you control ChatGPT's own recommendations.

If you run an online business, OpenAI counts a "mention" when ChatGPT points to your website, not when it only says your name. It also counts clicks to your site. Business Hub can show those totals and common themes from chats where your site is named. Those numbers show up only when enough activity has happened. OpenAI says it does not share people's chats with your business.

So people can find the right facts. If your services, town, hours, prices, and phone number are easy to see on your site, you have better material for your ChatGPT profile.

So questions get honest answers. A Business Agent is only as good as the facts behind it. If a dentist's site does not say whether she takes new patients, the agent cannot invent an answer. OpenAI's rules say the agent must not make up offerings, prices, or results.

So people can still book or call. The current Business Agent cannot take a payment, book an appointment, or look up a customer's order. It can explain your work and send people to your website to finish those steps. Your site still has to make it easy to call, book, or leave a message.

How PerfectSites helps

PerfectSites is for small businesses, including shops run by one or two people. You do not need a tech person on staff. We already offer a free audit, an AI rebuild for $99 a month, and a custom plan with a human project manager.

Start with a free audit. The audit looks at the site you have now and lists problems that can cost you calls and bookings, such as unclear offers, a missing phone number, or pages that are hard to use on a phone. Those same gaps also make it harder for ChatGPT to describe you well.

Coming soon: audit checks made just for ChatGPT readiness, such as whether your key details are complete enough to claim a profile.

Rebuild the site so the answers are easy to find. On the $99 a month plan, we rebuild your site with the problems fixed. It should state what you do, what it costs, where you are, and how to reach you, in plain words, including your name, address, services, and hours. That does not claim your ChatGPT profile for you. It gives you a site worth pointing to, and a clean set of facts if you later add a product list or an agent.

Hands-on setup help on the custom plan. Coming soon: help claiming your profile, checking if you can use a Business Agent, and preparing the facts an agent should use, with a human project manager. Who qualifies is still up to OpenAI.

How to start

Step 1. See what your site is missing. Run the free PerfectSites audit. You will get a clear list of issues on the site you have today. No credit card is required.

Step 2. Put your facts in one obvious place. Fix the basics, or let us rebuild the site. Write your services, prices, hours, location, and phone number so a stranger could answer common questions from the page alone. If you sell goods, keep prices and stock up to date.

Step 3. Claim your business in ChatGPT when you qualify. Sign in to ChatGPT, open Business Hub, and follow OpenAI's steps to claim your business and prove it is yours. If you qualify, you can then review, test, and turn on a Business Agent. If you cannot use an agent yet, you can still keep your profile current.

When you are ready, start with the audit.

Get my free audit

FAQ

Does claiming my business make ChatGPT recommend me more often? No. OpenAI says claiming lets you manage the information you provide. It does not guarantee more sales.

Can a Business Agent book a patient or take a payment? Not in the current product. OpenAI says the agent can explain your work and link to your website, where the customer finishes those steps.

Who can use a Business Agent today? OpenAI says they are available to eligible online shops and online service businesses in the United States, with plans to expand later. Proving the business is yours does not, by itself, guarantee access.

Do I have to run ads to claim a profile? No. OpenAI says claiming a business, publishing an agent, and advertising are separate. Promoted spots are labeled and kept separate from ordinary ChatGPT answers.

What can I do with PerfectSites right now? Take the free audit, or have us rebuild your site for $99 a month. Hands-on help claiming a ChatGPT profile or turning on a Business Agent is coming soon on the custom plan.

You can build a new website with AI even if you have never had one. You tell us about your business, AI drafts the pages, you look at a preview, and you click Publish when it looks right.

This post is for owners who are starting from zero. Maybe you just opened a dental office. Maybe you run a two-person salon and only have a social page. Maybe you are a plumber who has gotten by on word of mouth. You do not need to know code, and you do not need a big budget.

Want to start now? Build a website: talk to us. The Build plan is $99 a month. See pricing.

What "build a website with AI" means

An AI website builder writes and lays out your pages for you. You give it the facts about your business. It turns those facts into a site with headings, short text, and buttons people can tap.

You still check the facts. AI does not know your real prices, your hours, or which insurance you take. You do. So the job is split:

• AI does the first draft: the pages, the layout, and the words.
• You check it: your name, phone, hours, address, and services.
• Then you publish: nothing goes live until you click Publish.

Want the longer version? Read What is an AI website builder?

What you need before you start

You do not need much. Have these ready:

1. Your business name, the way you want it shown.
2. One sentence on what you do. For example: "Family dental care for kids and adults."
3. Your phone number and email.
4. Your address, or the towns you serve.
5. Your hours, and the days you are closed.
6. A short list of your main services.
7. A few photos, if you have them. Your shop, your team, or your work.

That is enough for a first site. You can add more later. For a fill-in list, read What to tell AI about your business. To make it look like you, see How to get a website that looks like your business.

What your new site comes with

When you build with PerfectSites on the $99/month Build plan, your site includes:

• Up to 10 pages. Legal pages, like a privacy page, count toward the 10.
• Hosting and SSL. SSL is the padlock that shows your site is secure.
• Phone-friendly pages. The site is made to work on phones, not just computers.
• A Call now button. People can tap it to call you from their phone.
• Forms that email you leads right away. When someone fills out your form, you get an email.
• Lead CSV export. You can download your form leads as a spreadsheet file.
• A monthly re-check. We look at your site each month for problems.

Today, form messages are emailed to you, and you can download them as a spreadsheet. A contact list and a lead inbox are part of Website + Customers, but they are not live yet. Also Coming soon, not live yet: edit by chat, monthly AI blog posts, a lead inbox, AI email replies, AI chat, reviews, and stats.

Need an online store, bookings, or member logins? Please email us first at hello@perfectsites.ai so we can tell you what fits.

Three quick examples

A solo dentist. Dr. Lee opens her own office. She needs a home page, a services page, a "new patients" page, a contact page, and a privacy page. That is five pages. She checks her hours and the insurance list in the preview, then clicks Publish.

A two-person salon. Maria and Jen have a social page with photos but no website. They want one place for prices, hours, and a phone number. Their site has a home page, a services and prices page, a gallery, and a contact page with a form.

A local plumber. Sam works alone. Most of his calls come from people with a leak right now. His home page puts the Call now button at the top, lists the towns he serves, and says if he takes emergency calls.

How long does it take?

Our target turnaround is 24 to 48 hours. That is a target, not a guarantee. You get a preview first, so you can check it before anything goes live.

For the full path, see How to create a website, step by step.

What about my domain?

Your domain is your web address, like yourname.com. If you already own one, it stays yours. We point it to your new site with your permission. Before your site goes live, we confirm you own it. This is done with a small code added to your domain settings (a DNS TXT record) or a meta tag.

Where we build right now

At launch, we build sites for businesses in the US and Canada. The free audit works for any site in the world.

Already have a website?

Then you may not need to start from scratch. You can get a free audit of your current site. It runs 50+ checks on your public pages. No credit card. No login to your site. If you want to move to a new one, read How to move your current website.

FAQ

I have never made a website. Can I still do this? Yes. You tell us about your business, AI drafts the pages, and you check the preview. You do not need to write code.

How much does it cost to build a website with PerfectSites? The Build plan is $99 a month. It is month to month. If you are not happy, you can get a refund within 14 days of your first payment.

Do I have to write all the words myself? No. AI writes the first draft from what you tell us. You read it and fix any fact that is wrong before you publish.

What if I want to stop later? You can cancel online anytime. Your site stays live to the end of the month you paid for. After that, you have 30 days to download a ZIP file with your content, images, form leads, and a redirect list. Your domain stays yours.

Will you use my content to train AI? No. Your content is never used to train AI.

Ready to build?

• No website yet? Build a website: talk to us. See the $99/month plan on our pricing section, and how it works.
• Have a website already? Get my free audit.
• Need something bigger or more custom? Talk to us.

You do not need a long evening to review your website. If you run a one- or two-person shop, you likely do not have that time anyway.

Ten minutes on your phone is enough to catch the problems that stop people from calling. This checkup is for a solo dentist, a two-person salon, a local plumber, a coach, a therapist, a bakery, or any similar small business. You do not need tech skills. You only need to look at your site the way a new customer would.

When you are done, you can fix the obvious gaps yourself, or get a fuller free audit.

How to do this

Sit down with your phone. Do not use the big computer you work on, unless that is the only device you have. Most people will open your site on a phone.

Type your business name into a search, or open your site the way you would send it to a customer. Then go through the list below. Use a notepad. Write down anything that is missing, wrong, or hard to find.

Do not try to redesign the whole site in this pass. Just look.

Minute 1–2: Can they tell who you are?

On the first screen, can a stranger answer these questions without scrolling a long way?

• What is the name of the business?
• What do you do?
• What town or area do you serve?

If a solo dentist's site opens with a blurry photo and no clear line like "Family dentistry in [town]," a new patient has to guess. Add a short sentence that states the work you do.

Minute 3–4: Can they reach you?

Look for a phone number. Tap it. It should start a call, or at least be easy to copy. If the number is only in a picture, a phone may not be able to use it.

Check that the number is the one you actually answer. Check email too, if you use it.

Then look for a way to book or leave a message. It can be a simple form, a booking link, or a clear "Call to schedule" note. If someone has to hunt for it, they may leave.

Minute 5–6: Are your hours and services clear?

Find your hours. Are they current? Do they include the days you are closed? If you are open late on Thursdays, or closed on Fridays, say so.

Think again of the dentist. A parent may be looking for Saturday hours. If that is not on the site, they may assume you are closed, even if you are not.

Next, look at your services. A long, vague list is less useful than a short, plain one. "Cleanings, fillings, and new-patient exams" is clearer than "We offer a wide range of solutions."

If you post prices, check that they are still right. If you do not post prices, say how pricing works, even in one line, such as "Call for a quote" or "We will explain fees before we start."

Minute 7–8: Does it work on a phone?

Scroll the whole first page with your thumb. Look for:

• Text that is too small to read.
• Buttons that are hard to tap.
• Pages that run off the side of the screen.
• A menu you cannot open.
• A form that is painful to fill out.

Then open one more page, such as Contact or Services, if you have one. The phone number and hours should still be easy to find.

You do not need to time how fast the site loads with a special tool. If you are waiting a long time, or if images never appear, note that. People will not wait long.

Minute 9–10: Is anything out of date or unclear?

Look for old hours, an old address, a holiday notice from last year, or a "coming soon" note that has been there for months. Look for spelling mistakes in your name, your town, or your services.

If you use photos, do they still look like your place and your work? You do not need a professional shoot for this checkup. You do need pictures that do not confuse people.

Last, read one page out loud. If you would not say those words to a customer at the door, simplify them.

What to fix first

If your list is long, start with the basics:

1. A clear sentence about what you do.
2. A working phone number.
3. Current hours and location.
4. A simple way to book or ask for a visit.

Those four items help a plumber get a call back, a bakery get an order, and a therapist get an inquiry. Design can wait. Facts should not.

If you cannot fix a gap this week, write it down. Then get a second set of eyes.

Get a fuller review

This ten-minute pass will catch the obvious problems. It will not catch everything. A free PerfectSites audit looks at the site you have now and lists issues that can cost you calls and bookings. No credit card is required.

If you want, we can also rebuild the site for $99 a month, with those problems fixed. There is a custom plan with a human project manager if you want more help. You do not have to choose a plan first. Start with the checkup, then the audit.

Get my free audit

FAQ

I do not have time to fix things today. Should I still do the checkup? Yes. Ten minutes is enough to make a list. You can fix one item later this week, starting with the phone number or the hours.

My site looks fine on my laptop. Do I still need to check it on a phone? Yes. Many customers will only see it on a phone. What looks fine on a large screen can be hard to use on a small one.

What if I find a lot of problems? Do not try to fix all of them at once. Fix the path to a call or a booking first. Then use the free audit for a fuller list.

Can someone else do this checkup for me? Yes. Ask a friend who is not in your business to open the site on their phone and try to book or call. If they get stuck, note where.